There”s a new face changing the way we look at men”s fashion, and it”s adorably fuzzy.
Bodhi, a five-year-old Shiba Inu living in New York City with his humans, has already made plenty of waves on the Internet with his popular blog, Menswear Dog, and now fans can bring his fashion advice right into their own homes with the pup”s first style guidebook, Menswear Dog Presents: The New Classics.
What started out as a joke uploaded to Facebook one evening has now become a style sensation, as the pup models outfits from prominent brands like Coach, Brooks Brothers, ASOS, and acts as unofficial mascot for the Korean department store Comodo Square.
Owners Yena Kim, a former fashion designer for Ralph Lauren, and David Fung, a graphic designer, were shocked by their pup”s sudden popularity, but they were more than happy to embrace the new adventure.
They”ve even been able to quit their day jobs to be full-time doggy model managers.
The decision was probably easy to make after the Shiba Inu started raking in around $10,000-$15,000 a month.
Guest appearances, photoshoots (including a monthly contract with Purina), and sponsored posts have all contributed to his lucrative modeling career.
His sweet style has also been featured in magazines like GQ, Nylon, and Time.
Kim and Fung aren”t accepting just any offer that comes around, though.
They regularly turn down requests from brands and publications, and even passed on the opportunity to sign with Ben Lashes (whose clients include Grumpy Cat), in order to retain creative control.
But that hasn”t stopped opportunity from knocking! He has just released his first official book, available now on Amazon, which includes all his behind-the-scenes fashion secrets.
Sorted by season, the pages are filled with helpful advice on things like finding the perfect fit, style icons for every occasion, mini-fashion history lessons, and the best places to shop.
The book also features several handy lists of “do”s” and “don”t”s” for everything from working out to going to work, featuring both designer duds and more budget-friendly frocks.
His owners also insist that, despite his dapper appearance, Bodhi is still just a regular dog.
They told Fast Company about a time when, at a meeting with Stetson”s New York, the pooch walked in and promptly piddled on a vintage, one-of-a-kind oriental rug.
And despite how serious he can appear in his photos, they say the shoots are all about “goofing around” and always having his favorite food on hand: peanut butter.
When he”s not posing for the camera, he likes to spend his time sleeping and passing on his hand-me-downs to his dad.
Menswear Dog Presents: The New Classics is available for purchase now. To see more of Bodhi”s stylish adventures, check out his Tumblr, Facebook, and Instagram.